In an era of rapid disruption and market uncertainty, effective strategy requires more than traditional management models. Strategic Management: Foundations, Innovation, and Leadership provides an end-to-end guide to creating, executing, and sustaining competitive advantage.
Covering foundational resource analysis, corporate diversification, global expansion, and dynamic governance, this book combines timeless strategic principles with modern imperatives—including managing intellectual assets, making decisions under VUCA conditions, and leading Millennials and Gen Z. Designed for actionable learning, it bridges theory and practical application through real-world case analysis.